Underachiever SEO

Despite of the PR gaffe with invitations I decided to visit the event held on March, 12th in Hilton Hotel, Sofia. I arrived at about 11.30 when the substantial part of the lectures had begun. To my surprise 99% of the invited were people with a strong experience with Google AdWords. In other words (the words of internet marketing) the target wan not very suitable.

There were lots of technical questions like: “Why aren’t my sales tracked, though I placed conversion tracking code?”, “Where do I put the code? At the beginning or at the end of the page?”, etc. The most interesting were the answers you can’t hear or read anywhere.

Trademarks can be used in a campaign as long as they are not used in ad title or ad description i.e. they can be used only as keywords. If you have a registered trademark in the European Union, you can send an application to Google to include your trademark(s) in a list with keywords that cannot be used as keywords (this can never happen if the registered trademark is in USA). The process can take a month or so and you have to give a lots of documentation.
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Although third version of phpBB Olympus was released, there are many webmasters that use the second version. Whith the help mod(ifications) and some help of myself, the second version remains the best free bulletin board systems (IMHO even best than paid forum softwares). Here are the steps that have to be maid, to have fully optimized phpBB forum:

1. We apply the advises from Avoiding Duplicate Content on Index/Home Page article

2. We apply the advises from Avoiding Duplicate Content on Inner Pages article

3. We install Guest Sessions Mod . This mod is not validated by phpBB team but I never experienced problem using it. [read more...]

We are going to talk about NOT how to avoid duplicate content on already existing pages but how to avoid it, if for example we have bought old (expired) domain that has many indexed pages that would result in 404 error onaour site.

Some webmasters place the following code in .htaccess file:

ErrorDocument 403 index.php
ErrorDocument 404 index.php

which creates the problem with duplicate content, as these directives redirect all users that visited forbidden and not found pages to the home page but keeping the URL unchanged. Another method used is to redirect the users to specially designed 403 and 404 pages by placing that code:
[read more...]