A controversial print ad created by the Australian ad agency M&C Saatchi won the prestigious Silver Lion Award in Cannes this year.
The main title of the ad is “Why you should never buy a shirt tailored by a Bulgarian” and says that Bulgarians are known for having fingers fat as sausages and must not be trusted to make clothing purchases.
[read more...]
One of the biggest online ad networks - Kontera offers a bonus of $25 for every newly registered publisher (the person who shows ads on her/his sites) brought by you.
There are some limitations like the one that the new publisher has to make 50k (Kontera guys, sorry, once again) impressions within 60 days after sigh-up.
[read more...]
Despite of the PR gaffe with invitations I decided to visit the event held on March, 12th in Hilton Hotel, Sofia. I arrived at about 11.30 when the substantial part of the lectures had begun. To my surprise 99% of the invited were people with a strong experience with Google AdWords. In other words (the words of internet marketing) the target wan not very suitable.
There were lots of technical questions like: “Why aren’t my sales tracked, though I placed conversion tracking code?”, “Where do I put the code? At the beginning or at the end of the page?”, etc. The most interesting were the answers you can’t hear or read anywhere.
Trademarks can be used in a campaign as long as they are not used in ad title or ad description i.e. they can be used only as keywords. If you have a registered trademark in the European Union, you can send an application to Google to include your trademark(s) in a list with keywords that cannot be used as keywords (this can never happen if the registered trademark is in USA). The process can take a month or so and you have to give a lots of documentation.
[read more...]